About the Authors

Lance Loveday

As founder and CEO of Closed Loop Marketing (CLM), Lance’s primary goal is helping organizations rethink and revitalize their approach to online marketing. CLM provides results-focused consulting on the entire ‘closed loop’ of an effective online marketing campaign, from initial strategy development to execution to ROI analysis, and has earned high praise from Hewlett-Packard, Quicken Loans, Salesforce.com, and many others for engineering results for them.

Lance has never been one to take the typical path. In search of the perfect career, he explored the fields of law, economics, politics, and endurance sports before diving into the Internet space.

With a knack (and a passion) for making online marketing exciting and engaging for novice and expert alike, Lance is a frequent speaker at industry and business conferences across the U.S.

Lance, his wife Courtney, and their three children reside in northern California.