About the Authors

Sandra Niehaus

Sandra is the VP User Experience and Creative Director at Closed Loop Marketing. She has been noted for her singular ability to balance business goals with design and Internet technology requirements, and has contributed her expertise to projects for a wide range of companies, including WebEx, Hewlett-Packard, Allstate Insurance, and VeriSign.

Sandra's creative and scientifically-inclined family fostered her early fascination with technology and the arts. Since discovering the joys of computer programming in high school, she has pursued ongoing studies in computer science, business, writing, and music. She received a Masters in music composition from the San Francisco Conservatory of Music.

She joined forces with Lance at Closed Loop Marketing in 2004 after nearly a decade as an independent designer and web consultant. She resides in northern California, where she surfs, writes, practices mixed martial arts, and thinks about stuff.